This strategy is all about using makeovers to generate more new business for you! I’m sure you have seen all of the different types of makeover shows on television. There are specific times of the year when you should pitch the makeover story to your local media : the month of January (just after New [...]
Posts Tagged ‘podiatrist marketing’
How to Express Your Value
This professional marketing & doctor marketing strategy is all about the art of communication. As you know, you have many opportunities to speak to a prospective client/patient/customer – whether you are giving a lecture/seminar, or you meet someone out at a party, a restaurant, etc., the circumstances really do not matter, there are things you [...]
Do You Scare Away Prospects?
This professional marketing tip & doctor marketing tip is going to have a dramatic, ripple effect on your positive word of mouth. If a new patient, client, or customer comes to your business, store, practice, or office but hasn’t decided if they’re going to use you yet, be careful not to scare them off. You [...]
How To Generate Referrals From Your Existing Clients Without Asking
So many entrepreneurs, business owners, and professionals fail to tap into their existing client/customer base in order to grow their business. They suffer from the “what’s next” or “who’s next” syndrome and only focus on new business. I’m not saying it’s not important to go after new business in your community, but there is a [...]
The FREE Consult Strategy That Generates New Business
I refer to this marketing strategy as the “let me see if I can help you” offer. You may meet people at a mall, at a restaurant, at a party, etc., and these people may ask you how to take advantage of your services or your expertise. They may question whether or not they need [...]
What Type of Clients/Patients/Customer Do You Attract?
This marketing strategy will require you to do a little bit of research. But once you are finished with this research, you are going to find a goldmine within your practice or business. The goal? To figure out the trend(s) in the types of patients, clients or customers you attract to your business. What does [...]
Why Donating Your Time Can Lead To Big Business!
This initiative may sound counter-productive at first, but it can be extremely beneficial. The idea is for you to donate your time at someone else’s event, workshop, lecture, or seminar. How can this help you? Let me give you a couple of examples. Let’s say you’re a financial advisor and you work with an accountant. [...]
It’s ALL about VALUE
Let’s talk about value! What do I mean when I say value? Your ability to communicate the value of what you do and/or attach value to your products and/or services (or both), is going to help to differentiate you. It will allow you to position yourself as being better than your competition. The alternative is [...]








