This marketing strategy is going to focus on newspaper advertising – but it’s not “traditional” newspaper advertising. Everyone knows that readership (of newspapers) is on a massive decline, and only specific segments of the population – baby boomers and seniors – typically read newspapers. If that is your target market – I have a great [...]
Archive for the ‘Uncategorized’ Category
Group Interviews Can Build Your Practice
January 17th, 2011
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If you need a new employee, you will probably put several different recruiting efforts into place: a classified ad in the paper, one of those jobs-for-sale websites, etc. The obvious goal is to attract as many qualified applicants as possible. Instead of doing dozens of one-on-one interviews, try conducting one group interview. Invite five or [...]
How To Become An Author and Write a Book in 1 Week
January 10th, 2011
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Before you ignore this professional marketing & doctor marketing effort because you think it’s just not possible…consider this: This marketing strategy can potentially generate a tremendous amount of free press and publicity – and that will earn you instant respect and credibility. Here’s how: It is likely that you have a lecture (or multiple lectures) [...]
Marketing That Generates New Business – Putting Your Lectures on CD
January 3rd, 2011
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It is likely that you have created a lecture or presentation (maybe several) to give to new, existing and/or prospective clients/patients/customers. This strategy requires you to simply record yourself teaching the material. Then take that audio file and burn in onto a CD that you can duplicate and hand out to new, existing and /or [...]
Increase Sales Through Free Advertising
December 27th, 2010
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This marketing idea is going to help you get free advertising. First you need to target some of the local smaller, privately owned publications, newspapers and magazines. When you connect with the owners or decision makers for those publications, you’re going to offer them the following opportunity. Let them know you’d like to become a [...]
How to get on TV and Double Your Practice in the Next 4 Weeks
December 20th, 2010
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This is the best time of year to pitch ideas to your local radio and TV stations because good sources of stories are in short supply. Many businesses, companies, schools and colleges “close” for Christmas vacation. Most people are focused on shopping, or travel, or plans for the New Year, etc., and the last thing [...]
How to Express Your Value
December 7th, 2010
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This professional marketing & doctor marketing strategy is all about the art of communication. As you know, you have many opportunities to speak to a prospective client/patient/customer – whether you are giving a lecture/seminar, or you meet someone out at a party, a restaurant, etc., the circumstances really do not matter, there are things you [...]
Do You Scare Away Prospects?
November 30th, 2010
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This professional marketing tip & doctor marketing tip is going to have a dramatic, ripple effect on your positive word of mouth. If a new patient, client, or customer comes to your business, store, practice, or office but hasn’t decided if they’re going to use you yet, be careful not to scare them off. You [...]
