This marketing strategy isn’t a traditional marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is. Marketing is simply a series of tests to see what works. Believe me, I wish I could tell you that every marketing effort you launch will produce like crazy, but that is impossible. The good [...]
Archive for the ‘Professional Marketing’ Category
How to Use Unique Presentations to Drive A Steady Flow of New Business
April 19th, 2012
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Click play below to learn how to create strategic, informative presentations that drive a steady flow of traffic to your website and new business to your door.
Newspaper Inserts Are The Most Cost Effective Way To Use The Newspaper
April 9th, 2012
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This marketing strategy is going to focus on newspaper advertising – but it’s not “traditional” newspaper advertising. Everyone knows that readership (of newspapers) is on a massive decline, and only specific segments of the population – baby boomers and seniors – typically read newspapers. If that is your target market – I have a great [...]
How To Make The Best First Impression Every Time
March 29th, 2012
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Watch this video to learn how & why you should put this SYSTEM in place!
A NEW Twist on an Old Marketing Strategy
March 21st, 2012
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Watch this professional marketing video and learn how this chamber of commerce idea can help portray you as the local expert in your community!
Learn How Your Online Score Stacks-up Against the Competition!
March 19th, 2012
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Want to know how your online score stacks-up against the competition? If so, keep reading… For a very limited time you can get a copy of your local online reputation report at NO CHARGE. You’ll be able to see how you compare and stack-up to your local competitors. You’ll also know exactly what to do [...]
New Client/Patient System
March 5th, 2012
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I recently talked about the importance of having your staff (front desk person or office manager) know how to address many of the typical questions that a prospective new patient/client might ask. (read article here) This is crucial, as dozens of new patients/clients are lost each year simply because this “system” is not in place. [...]
Special Staff Strategy Meetings Can Generate $1 Million in New Business Per Year
February 20th, 2012
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What do staff meetings have to do with marketing? Well, the truth is, staff meetings can directly/indirectly generate millions of dollars in new patients, clients or customers! Here’s my recommendation – if you truly want (and understand the VALUE of) administrative and/or marketing systems, processes and procedures to help you automate the growth of your [...]
