This marketing strategy isn’t a traditional marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is. Marketing is simply a series of tests to see what works. Believe me, I wish I could tell you that every marketing effort you launch will produce like crazy, but that is impossible. The good [...]
Archive for the ‘Chiropractic Marketing’ Category
How to Use Unique Presentations to Drive A Steady Flow of New Business
April 19th, 2012
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Click play below to learn how to create strategic, informative presentations that drive a steady flow of traffic to your website and new business to your door.
Newspaper Inserts Are The Most Cost Effective Way To Use The Newspaper
April 9th, 2012
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This marketing strategy is going to focus on newspaper advertising – but it’s not “traditional” newspaper advertising. Everyone knows that readership (of newspapers) is on a massive decline, and only specific segments of the population – baby boomers and seniors – typically read newspapers. If that is your target market – I have a great [...]
New Client/Patient System
March 5th, 2012
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I recently talked about the importance of having your staff (front desk person or office manager) know how to address many of the typical questions that a prospective new patient/client might ask. (read article here) This is crucial, as dozens of new patients/clients are lost each year simply because this “system” is not in place. [...]
Special Staff Strategy Meetings Can Generate $1 Million in New Business Per Year
February 20th, 2012
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What do staff meetings have to do with marketing? Well, the truth is, staff meetings can directly/indirectly generate millions of dollars in new patients, clients or customers! Here’s my recommendation – if you truly want (and understand the VALUE of) administrative and/or marketing systems, processes and procedures to help you automate the growth of your [...]
Consistency is the Key
February 13th, 2012
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Here is one of the top three secrets to helping you maximize your efforts and your results with all of your marketing and all of your advertising initiatives. It’s incredibly simple, it’s easy to do, but very few people ever do it. What is it? Consistency. Most doctors, professionals and business owners seem to market [...]
The Reactivation Campaign
January 30th, 2012
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Are you one of the 89% of ALL professionals that DO NOT have a staff-driven, consistent reactivation SYSTEM in place? Here is an incredibly effective marketing campaign that is guaranteed to bring “new” business in your door. This is a fairly well known marketing initiative, but very few professionals utilize and/or implement it on a [...]
Proper Preparation
January 3rd, 2012
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What have you done to prepare for 2012? What marketing initiatives do you have in place? What systems are currently producing a steady flow of new business for you? Are you a reactive marketer? A reactive marketer is a someone who marketsthemselves ONLY when they are desperate for new business. Or, are you a proactive [...]
