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Your ability to discipline yourself to set clear goals, and then to work toward them everyday, will do more to guarantee your success than any other single factor.

It seems that only 3% of adults have written goals and plans, and they earn more than the other 97% put together.

Why is this? The simplest answer is that, if you have a clear goal and a plan to achieve it, your focus is fixed on a set course of action. Instead of becoming sidetracked by distractions and diversions, your time is focused on a straight line from start to finish. This is why people with goals accomplish so much more than people without them.

The tragedy is that everyone thinks they already have goals. But what they really have are hopes and wishes.

A wish has been defined as a “goal with no energy behind it.” Hope is not a strategy.

Goals that are not written down and developed into plans are like bullets without powder in the cartridge. People with unwritten goals go through life shooting blanks. Because they think they already have goals, they never engage in the hard, disciplined effort of goal setting, the master skill of success.

USA Today reported on a study a couple of years ago. First, researchers selected people who made New Year’s resolutions. Then they divided these people into two categories: those who made New Year’s resolutions and wrote them down, and those who made New Year’s resolutions, but neglected to write them down.

Twelve months later, they followed up on the respondents in this study. What they found was astonishing! Of the people who made New Year’s resolutions but neglected to write them down, only 4% actually followed through on their resolutions.

However, among the group that took a few minutes to record their New Year’s resolutions, 44% followed through on them. This difference of more than 1100% proves the simple act of crystallizing resolutions or goals on paper increases likelihood of success.

In my experience (Brian Tracey) of working with several million people over the past twenty-five years, the disciplined act of setting goals, making plans for their accomplishments, and then working on them daily, increases the likelihood of achieving your goals by ten times, or 1000%.

This does not mean that goal setting guarantees success, only that it increases the probabilities of success by ten times. These are very good odds to have working in your favor.

Warning! What you are about to read will challenge you.
Open your mind and allow the truth to enter.

TRUE STORY:

In a fresh internet chat room 20 strangers made a pact together to make $50,000 revenue in 3 months by getting their ideas out there as fast as possible. It was a big but serious dream, especially considering some members were close to broke!

In just 9 weeks two of the people in the group exceeded $50,000 and a few more are close behind and making great progress. However, at the same time over half the group is barely making a dent.
So what’s the difference? Why are some racing ahead and others being left behind?

All 20 people work in the same niche and market to the same audience, they are all intelligent people, but the difference between the winners and losers is in how they act and how they think…

The Winners -

1. The winners set launch dates, deadlines and aggressive goals like releasing a new product/update/offer every two weeks. They may miss, but they try hard to hit them.

2. The winners focus on this one project with pinpoint precision. They make more money because they say no (don’t pursue) other projects. That makes sticking to #1 much easier.

3. The winners don’t focus on perfection and are more focused on getting something good out there quickly, than getting something perfect out there sometime in the distant future.

4. The winners accept “flops” as inevitable, and embrace the “flop”. They know their early attempts probably won’t do great, so it is important to get those early attempts done and dusted as quickly as possible.

5. The winners hunt out their mistakes. This is against our natural emotion to accept we did things wrong but it is vitally important to improve. The winners know that mistakes are normal and are not wrong at all. They hunt out what they did wrong so they can improve next time.

6. The winners say “If they can do it so can I”, and they find out how they did it. They network, analyze, scrutinize, and reverse engineer to find out why someone else did better than they did.

7. They focus on a few USPs (unique selling propositions) and copy the rest from other winners.

8. The winners focus on extending their strengths (after identifying them) and rely on using or copying others in areas they are weak.

9. The winners hunt out successful people they can learn from and put a big effort into networking.

10. The winners are generous to their partners and stakeholders. They pay generous commissions, good wages, share profits and help others. Their generosity stands out against the competition. This motivates their partners and creates opportunities.

11. The winners focus on marketing more than the product/idea/service. In fact the marketing drives the product creation.

12. The winners block out distractions and set time aside to get things done. They are disciplined to turn off email, chat, television and any other distractions that stop them from working.

The Losers -

1. The losers drift and don’t hold themselves to deadlines or targets. Ask the loser when his next deadline is and he probably doesn’t have one.

2. The losers can’t say no to “shiny objects” and have a lot of projects on the go and find it too hard to abandon any one project to focus more on others. Quite simply they can’t focus.

3. The losers focus on perfection. They want everything ‘just right’ for when they make that all important launch. Perfection takes a long time and they miss opportunities (and the learning process) from launching NOW!

4. The losers fear the flop. So much so that they may never launch, and if they do… they may hide away or seek to blame others and not accept responsibility when things don’t go according to plan.

5. The losers are stubborn and don’t want to be shown their mistakes. They want to prove to the world that what they did was right, and that it was others that were wrong. They’ll even go as far as calling their customers stupid for not buying their product. They will be very reluctant to change.

6. The losers look at the winners and make excuses about why they can’t do what the winners have done. Instead of looking for ways to emulate the winners, they hunt out differences which they can identify as excuses for not being a winner.

7. Losers forget about creating USPs and just try to copy someone else. Just as common in losers is that they think they must do things differently than all of the winners in order to stand out, and that doing so gives them a USP. So they choose not to do everything that the winners do to be “unique” and “clever”, and fail at the same time.

8. The losers focus on trying to handle and be good at everything, and are reluctant to put their weaknesses in the hands of others.

9. The losers avoid talking with successful people, because they don’t take advice and criticism well. Just being around successful people depresses them rather than motivates them because it shows that they have made mistakes and need to change, so they avoid it.

10. The losers are greedy. They don’t want to share their profits and success with others and will offer lower commissions, wages, profit share and less help to others. They ultimately alienate themselves from opportunities.

11. The losers focus on their product foremost and marketing second. They may produce an awesome product, but without solid marketing it flops.

12. The losers are easily distracted. In fact they unconsciously routine their day to have distractions like email alerts, chat, television, news, chores, phone calls etc. so they don’t have to face the music. They invite distraction rather than actively take steps to block it out. Even though these distractions lower their quality of life and stop them from achieving their dreams, they will defend them like a drug addict.

So are you a winner or a loser?
What are you going to change about the way you build your business in 2012?

Dr. Len Schwartz
Pres/CEO of
Pro2Pro Network

It is likely that you are unaware of how many “shoppers” call your office/business and ask typical shopper questions in order to decide whether they should hire you.
Most business owners assume that their staff knows exactly how to answer
those questions and that they routinely convert those shoppers into active patients, clients or customers.

If you have made this assumption of your staff, prepare to be shocked!

When was the last time you had a friend or family member call your office/business and “test” the person who answers the phone by asking typical shopper questions?
If the answer is, “Never!”…that changes today!

Create a list of the 10 or so most frequently asked shopper questions someone might have if they called your office.
Then, have someone your staff does not know call and ask those questions.
You’ll want feedback on how effectively they answered the questions, as well as
the staff members demeanor, attitude, willingness to help, etc.

This is an effort you want to put in place immediately. And, you should test your staff on a regular basis. I recommend every six to eight weeks!

Finally, track your stats. How many shopper calls do you get per week/month.
How many are converted?
What can you do to raise that number/percentage?

Any questions?
Let me know – I’m here to help.

Dr. Len Schwartz
Pres/CEO of
Pro2Pro Network